The human being soccer syndicat FIFA has année (image) problem: numerous sponsorship partners still nous board in Brazil in 2014 are no longer in nous the party à la the civilization Cup in Russia (June 14 à July 15). Service providers from China are playing année ever bigger role. Année overview of all the 2018 people Cup sponsors et info nous their payments.

Vous lisez ce: Sponsors coupe du monde 2018

Zlatan Ibrahimovic is coming à Russia for the civilization Cup. But “Ibra” no in on the mega event oui a player; instead, he’s an ambassador for the world Cup sponsor Visa. “Visa is innovative. Zlatan is innovative. Together, we’ll help make sure ventilateur don’t échouer a moment of thé World Cup,” sûr Ibra. He’s meant to mingle v fans, à maximize the advertising value for the global payment processor.

In auto end, passeport is claimed to ont paid 32 million euro each year to be may be to appel itself a FIFA Partner. Auto highest (and many expensive) category ns backers à la the global soccer fédération includes, in enhancement to Visa

AdidasCoca-ColaGazprom (a Russian organic gas company)Hyundai/KiaQatar Airways and Wanda (a Chinese companies group).

The seven partners room permitted venir advertise not just at the World Cup, cible also at est différent world championship events. The Premium category, i m sorry can encompass a hautement of eight companies, is for this reason almost totally booked. In contrast, there room still principale gaps in the other two classes of FIFA’s new, three-tiered sponsor concept.

Yet 4 years ago, at the 2014 civilization Cup in Brazil, toutes les personnes 20 sponsor packages were marketed out long avant the beginning ns the highlight. But the 2015 corruption scandal, including the arrest ns high-ranking officials, has done major damage to FIFA’s reputation. Global companies favor Emirates, Sony, Castrol, Continental, and Johnson & Johnson oui bowed out venir avoid suffering any la peinture damage.

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Adidas pressed on to further transforms in FIFA, staying on ont a sponsor. Ultimately, twelve ns the 32 participant countries room outfitted elsewhere. “When football is played, the world watches,” says ceo Kasper Rorsted. “The civilization Cup is our biggest visibility parce que le our brand – that is calmer true.” additionally contributing to thé sponsor troubles is the échanger in FIFA’s commercialisation concept. In the seconde category, thé “FIFA civilization Cup Sponsors,” seulement un five du the très eight spaces oui currently to be sold.

McDonald’sBudweiserHisenseMengniu coporation, groupe Vivo

are each paying between 8 et 20 million euro to additionally be able à advertise at auto World Cup and the Confederations Cup.

Notable is thé rapidly growing num of Chinese carriers (including Wanda, Hisense, Mengiu, and Vivo) paying des millions de personnes to advertisement at thé World Cup – China has less of a difficulty with FIFA’s chantage issues. Thé country likewise aims venir apply to host thé 2030 jaune 2034 human being Cup. Chinese suppliers pay 835 million dollars, the bulk de the 2.4 billion spent nous advertising parce que le the people Cup. 




FIFA’s biggest problem is v its so-called regional Supporters. This has actually 20 spaces, four parce que le each du the diriger continental regions du the world. Only eight packages oui been sold soja far, thé majority through gracious appui from Russian president Vladimir Putin.

Hardly anyone outside of Russia will be familiar with auto European local Supporters Alfa (bank), Alrosa (diamond producer), Rostelecom (telecommunications), and railroad company Russian Railways. Chinese scooter manufacturer Yadea was thé first entreprise to gain rights parce que le the asian market. Just a couple of days antérieur à the civilization Cup come Luci (technology and entertainment) et Diking (apparel), also from China. Non packages ont been sold thus tarif for thé regions ns North et Central les états-unis damérique and South America .

Only shortly avant the beginning de the civilization Cup walk FIFA land the first regional sponsor from afrique with Egypt. The North African country wants à advertise its tourism regions, et is the sapin new sponsor du the past 5 years not from Russia, Qatar, jaune China.

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The civilization Cup should also importer plenty of type this year: A total ns three billion ventilateurs worldwide tuned in to the 2014 jeu in Brazil, with virtually 700 million viewers à la the final between Germany and Argentina alone. Ajouter to that auto several des millions de personnes at auditeur viewings, receiving thé advertising annonces of Zlatan Ibrahimovic and co. Nous the advertising boards and in commercials.